Word of mouth has a big influence over many of our decisions. And, it isn’t limited to just one area of our lives. It affects us in many ways – from the clothes we wear to the things we spend our money on.
Think about it. When your close friend or family members tells you to that you need to try a new website, or that you just have to try this new food product, you’re pretty likely to do it. Why is this? Put simply, it boils down to trust. The fact of the matter is, we trust our friends and families’ opinions, and as a result, we listen to what they have to say. When you compare this to your potential reaction in response to an advert telling you the same message, it’s clear that there would be a big difference in your reactions.
Word of mouth (WOM) has a similar effect in the business world. As a salesperson, your leads are much more likely to be warm if they’ve heard of your brand before. Even better still, they’ll be more receptive if they’ve had your brand recommended to them by other customers.
If your company doesn’t include WOM as an integral part of their sales strategy, you’re missing out on a big opportunity.
The facts speak for themselves:
What do you think? Have you seen the impact of WOM in your lead generation? Let us know in the comments section below.