Why is good customer service so important? [INFOGRAPHIC]

All salespeople know that good customer service is essential to keeping your customers happy. The question, however, is do you just how much the quality of your customer service can affect your sales performance?

Better customer service = happier customers

It doesn’t matter whether you’re a small retailer or a global manufacturing chain. Your clients and customers will expect a certain level of customer care from you, and if they don’t receive it, you could end up losing them as a customer. What’s worse is, you could end up losing other customers too.

Remember – Good customer service doesn’t mean never making mistakes. Every business is affected by global factors and unpredictable current affairs. What differentiates the best from the rest is how you deal with setbacks. If you can offer good aftercare, clear communication channels and compromise, the majority of customers will be reasonably understanding in times of difficulty or when facing mistakes.

A great example of good customer service is this Business Week story about the Ritz-Carlton hotel chain:

“One family staying at the Ritz-Carlton, Bali, had carried specialized eggs and milk for their son who suffered from food allergies. Upon arrival, they saw that the eggs had broken and the milk had soured. The Ritz-Carlton manager and dining staff searched the town but could not find the appropriate items. But the executive chef at this particular resort remembered a store in Singapore that sold them. He contacted his mother-in-law, and asked that she buy the products and fly to Bali to deliver them, which she agreed to do.”

Offering such high quality customer service goes a long way and can affect your company’s overall success.

Check out our infographic below about the importance of good customer service:

good customer service

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