The wealth of technology available these days makes it hard to know what you need to be using and what will be a waste of money. Trust us, we have first-hand experience in how costly poor software decisions can be. Here’s a tip. You don’t actually need to be spending thousands on complicated computer programs to boost sales.
In a recent study, it was found that a quarter of all salespeople say that improving their sales technology is their top priority in the next year.
One of the most valuable tools available for salespeople is Contact Relationship Management (CRM) software. To say that salespeople are looking to improve their technology, it’s surprising to learn that 22% of salespeople in the study didn’t actually know what CRM was, and around 40% of them were still using Excel or Outlook for their customer databases.
This means that salespeople are wasting valuable time on data entry, instead of completing productive tasks like engaging with prospects and closing deals.
Every organisation with a sales department, no matter how big or small, should aim to implement CRM software in their daily activities.
Why do you need to use CRM?
By doing so, you’ll:
- Have all your contacts stored in one place, making them easier to manage
- Avoid multiple sales reps contacting the same prospects (which could lead to to frustration or being put off from a sale)
- Monitor relationship status more easily, with information about every interaction readily-available to you when you need it
- Prevent redundant interactions by tailoring all communication with total precision
- Effectively nurture leads with up-to-date logs for every contact
- Make the entire sales process smoother and more tailored to each prospect
There are a number of different softwares available to trial, but unfortunately most come with a big price tag. Luckily, there is a way to get all of these advantages with none of the cost.
With Xpo-Online, you can access our free-to-use, integrated CRM.
Use it across an entire organisation – sales, procurement and recruitment departments can now all use the same CRM to manage their contacts with ease and optimum control. The CRM is also integrated throughout the platform, meaning you can add contacts to your CRM from almost anywhere within Xpo.
By using Xpo CRM, you could significantly reduce time wasted on data entry. When your Xpo contacts update their details, your CRM will auto-update with the new information without you having to lift a finger.
Research shows that the biggest challenges to using CRM are manual data entry and lack of integration with other tools.
Moving your contact database across to an online CRM couldn’t be easier. All you have to do is import your existing contacts from Outlook, Excel or other programmes. Then start managing your contacts more efficiently straight away.
Make your sales team more productive, save time, cut costs, and manage your contacts more efficiently.
The Xpo-Online Team