The biggest sales mistakes you’re making

What are the biggest sales mistakes you’re making?

Learning to be a good salesperson is an ongoing process. You need to keep up with the latest trends, learn from your mistakes, and above all, be persistent.

In his video, Jeffrey Gitomer highlights three fatal mistakes that lose sales and customers.

Sales mistake 1: A lack of belief in what you sell, who you represent, and yourself.

It makes perfect sense, really. If a salesperson doesn’t believe in what they’re trying to sell, then why should the customer?

How can you overcome it?

Gitomer recommends visiting your oldest, most loyal customers. The ones that love your products and always come back to you. Then ask them what it is about your products that makes them loyal. Take inspiration from their belief in your product, and remember what they say next time you’re talking to a newer customer.


Sales mistake 2: A lack of love for what you do.

Some people might think that being passionate about your job is a privilege, and this may or may not be true. However, the fact that your attitude towards your work makes a difference is just that – a fact.

Having a negative attitude towards your work will impact your sales performance, because it’s all you’ll be able to think about. Your boss doesn’t pay you enough. You have to work too many hours.

Thoughts like these get in the way and stop you from being a edit wordpress visual composer

How can you overcome it?

It’s easy to become weighed down by a negative attitude. What’s difficult is maintaining a positive outlook regardless of your situation.

Successful salespeople are often optimists. So, next time you can feel yourself spiralling into negative thoughts because you don’t exactly love your job, stop yourself in your tracks and try to turn your outlook around.

Or you could just take Gitomer’s advice: find a different job that you love, before you get fired.

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Sales mistake 3: Blaming other people

The last sales mistake that Gitomer lists is always blaming other people for what goes wrong around you, instead of taking responsibility for it.

How can you overcome it?

Take responsibility for your own actions, mistakes, and failures.

Brian Tracy suggests that taking an entrepreneurial attitude “wipes away the attitude of blaming and complaining: ‘I’m responsible and in charge of my own life, and what I achieve or don’t is up to me.'” The confidence and self-belief required to take sole responsibility for everything in your professional life makes you more likely to succeed.


Find more from Jeffrey Gitomer on his YouTube channel and Twitter.

What do you think are the most common mistakes that salespeople make? Do you agree with the three above? Let us know in the comments section below.

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