One experience that every recruiter has been through is that of posting a job advert and getting barely any responses. With the number of people looking for jobs every day, you’d think you’d have plenty of applications coming in, right? Unfortunately, that’s not always the case. In order to attract the top talent, you need to make sure you have a great job advert. To make your ads effective, there are a few specific areas that need extra attention.
Here are some of the most common mistakes hiring managers make when creating job adverts:
The first thing a candidate will see when looking at your advert is the overall design. If your ad is over-the-top and full of distractions, it’s going to be off-putting for the majority of prospects. The major design errors to avoid include:
- Overuse of graphics/imagery Can be distracting and pull attention away from the key information within the advert
- Difficult to read fonts Gives an unprofessional impression of your company and can make key facts difficult to spot
- Poor colour combinations Makes it difficult to distinguish text from imagery and backgrounds
Prospect candidates are more likely to read and apply for better designed job adverts so you could miss out on great talent if your ad is poorly designed. It’s best to keep your ad clean and professional. Where colour is used, it should be the company’s brand colours and it should be minimal. If your company is a design-based company that prefers to use more visual formatting, take care to not let your imagery be overpowering or distract from your key message.
The next job advert mistake to avoid is bad content. Remember that candidates use job adverts to gauge what kind of company you are. Your content has to speak to them, so try to use phrases like ‘Your typical day will involve…’, rather than terms like ‘The suitable candidate’s day will involve…’.
Pay special attention to certain aspects, such as:
- Using too many words Seeing a block of text looks difficult to read and can be discouraging
- Going into too much detail The candidate doesn’t need to know every last element of the job description – a brief summary of key details will suffice
- Focusing too much on the job rather than the applicant Don’t forget to mention the type of candidate you’re looking for – it’s the only way they’ll know whether the role is right for them
Take care to accurately convey your company’s brand voice. If your company is strictly professional, you want to keep the tone of your ad as professional as possible. If you’re a fresh, new start-up, you may prefer to use a less formal voice.
The final aspect of your ads that you need to pay close attention to is the grammar and spelling. Some people may not think that grammar is overly important when it comes to job adverts, but the reality is that it can make or break them.
The best candidates want to work for companies that inspire confidence and appear professional. By posting a job ad full spelling errors and poor punctuation, you give a bad impression. Applicants will assume that you’ve either rushed your advert or that you’ve not bothered to check over your ad before posting it. Either way, it looks unprofessional.
Make sure to proofread your advert before posting it. If possible, get another colleague to check it over, too. Treat your job adverts like any other publication your company would produce and give them the same level of attention to detail.
Remember that effective job adverts help you to attract just the right talent to your company. If you need more advice, check out our tips for creating effective job adverts here.
Are there any other suggestions you have about potential job advert mistakes? Let us know in the comments below.